January 2012 Section B question

To what extent does digital distribution affect the marketing and consumption of media products?

Area of focus: Film and ‘We need to talk about Kevin.’

In terms of film, digital distribution has to do with the physical producing of film on digital video (which has begun to replace old-style analogue film with its loss of quality after so many copies and its habit of deteriorating after multiple uses) and the distribution to outlets for consumption by the public by the internet e.g. the ability to purchase the film from Amazon or on digital download from NetFlicks.

There are many advantages to this new technology, not least in the cutting out of generational signal loss and the ability to simultaneously release any film worldwide rather than a staggered release.


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