‘We Media’ and Democracy
NB the need to study two different media for this section e.g. blogging, film sharing and uploading, e-mail or text messaging? Mobile phones?
- OCR A2 Media Studies text book chapter 4.4 on ‘We Media’ and chapter 4.3 Media in the on-line age and chapter 4.2 Global Media – ESSENTIAL READING FOR ALL STUDENTS.
- Question sheets on each chapter section [SSS done plus answers]
- Dan Gillmor ‘We the media’ [SSS has ordered the book]
- Tapscott and Williams ‘Wikinomics’ [SSS has ordered the book]
- DVD 38 Mobile phones and Egypt uprising – a 2 min news item. [SSS]
- DVD 43 Ryan Giggs and Twitter mocked on HIGNFY [SSS]
- http://en.wikipedia.org/wiki/CNN see’ modern uses’ and ‘access’ particularly
- http://en.wikipedia.org/wiki/Youtube see ‘Censorship and Filtering’ and ‘Social impact’ sections
- http://www.youtube.com/watch?v=oahDaWJkJsM Noam Chomsky on manufacturing consent -Excellent!
- Document websites and info from the news about the use of digital technology.
- Prezi powerpoint presentation http://prezi.com/mjequmlagxnh/studying-we-media-and-democracy
- ESim’s handout titled ‘Contemporary Media Issues’
- Introduce the idea of ‘We Media’ – what it is, what it includes, examples – brainstorm eg’s;
all media that are ‘homegrown’ local, organic and potentially counter-cultural
The idea comes from the book by Gillmor founder of the Centre for Citizen Media
Gillmor’s view is that ‘Big Media’ (i.e. the huge corporations which govern and control the production and sharing of media: BBC, News Corp etc) have dictated who wins and who loses in the democracy stakes which leads to less choice and greater profits for fewer big companies.
- Use the recent example of Murdoch’s ‘News of the World’ and associated scandal with regard to mobile phone hacking etc.
- Large groups of people only get represented by other people; small groups are marginalised and only a few key players have any real power.
- Leadbetter says access is the key issue in assessing the potential of media to make the world a better, fairer place.
- So the internet will / has become a tool to challenge hegemonic ideologies.
- Use the Egypt example [see DVD clip as above]
- Discus China’s stranglehold on Google; attempts to prevent access to European satellites e.g. in Iran. Other examples of lack of or restrictions on access? [See activity 4 on Prezi ppt]
- View the Ryan Giggs clip from ‘Have I Got News For You’ 8 mins
- As a class draw up a comparison chart:
‘Big Media’ vs ‘We Media’
Think up examples and pros and cons of each. [See activity 1+2 on Prezi ppt]
Go on to:
- The history – what has ‘We Media’ emerged out of, why and how?
- Do timeline [See activity 3 on Prezi ppt]
BROADBAND, FACE BOOK, TWITTER, DEMOCRACY, BIAS, ACCESS, ON-LINE, HACKING, PRIVACY, INTEGRITY, REPRESENTATION, MARGINALISATION, DOMINANCE, SUPPRESSION GLOBALISATION, COMPRESSION, CONVERGENCE, OLIGOPOLY, HEGEMONY, IDEOLOGY
GILLMOR, LEADBETTER, BAUMAN, WATERS, MARX, GRAMSCI, ALTHUSSER, BOYD, HERRING, ANDERSON,
reading the text book and answering the questions see separate question sheets on chapters 4.2, 4.3 and 4.4
- Do activity p 69 keep a media diary
- Do activity p 75 identifying hybrid programmes just the first part and then discuss.
- Do activity p 92 applying the long tail theory…
- Do activity p 93 applying Wikinomics to online media
- Do the question in the activity p 97 as an essay.
- Do the activity p 109 assessing the Foo Fighters fan tribute.
- Find other examples of such ‘homages’ for yourself and present back to class.
- Do the activity p 110 – write a short essay based on your findings.
it is time to start researching which two media forms you will use for the exam.
You will need a history, examples and ensure that you are able to answer the questions which form the outline for study of this topic.
Make sure you are clear on all the issues which involve your chosen media e.g.
- who they/ it are in competition with
- current popularity
- issues of censorship, privacy, invasion
- economic effects (cyberslacking!),
- effects on families / addiction?
- Who owns it / them?
- What else do they own / operate?
- Who are they in collaboration with?
- Make sure you can link theories in whether in support or not.
- Have your own data!