- What in particular has broadband internet distribution changed?
- Whose theory is called ‘the Long Tail’? [Read the case study through.]
- Summarise this theory.
- What is realised about the shape of the demand curve as a consequence of this idea?
- What are the 5 key ideas in the Wikinomics theory?
- Suggest a criticism for each of these.
- Why does Leadbetter think the web enables more creativity and innovation? Use his World of Warcraft example in answer.
- Why is the BBC so enthusiastically embracing downloads of its programmes?
- Why is it so successful?
- Is it successful? Give an example.
- How is this a useful tool to the BBC?
- How has radio kept up with the online age?
- What is the important change with web radio?
- Read the section on ‘GTA IV online’ – how is GTA IV different from GTA III and why is it so popular?
- Explain the perceived problems with copyright and [IP] Intellectual Property.
- Read the Examiner’s Tip!!!!
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