Report on the launch of Nuts and Zoo weekly magazines for men Jan 2004

On BBC Broadband News Service on the net.

  • £65m industry
  • Zoo football, girls, funny stuff; ‘simple concept – Paul Merrill editor. Not taking life too seriously.
  • Nuts: ‘our guys are not putting their feet up with the custard creams, more an on the train, on the way to work and in the lav where guys retreat for a few quiet moments.’
  • ‘The more bums and boobs the higher the circulation’
  • The gossip mag market has increased 20.5% whereas men’s lifestyle has only gone up 0.3%.
  • ‘Soft porn dressed up.’


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