Work scheme for theory and context teaching, summer term 2010

Week Theory
Exercises How to apply to your coursework evaluation Key concepts for the exam
Introduction Remember your theoretical evaluation of production will be examined in the form of a question (1a) on one or more of the following:
  • Digital technology
  • Creativity
  • Research and planning
  • Post-production
  • Using conventions from real media texts
But 1b will specifically refer to:
  • A – Audience
  • B – Narrative
  • C – Representation
  • D – Genre
  • E – Media Language

Which of your production pieces best fits each of these e.g. A will suit your music magazine, soap, website and posters; B will better suit the soap trailer; C again music magazine and trailer; D all of them and E all of them


Monday 19th April

Lessons 4 (SS) +1 no teacher


Lesson 1

Notes sheet on Audience. (2 sides)

1 Research into products

2 Memories

3 Clip of skins or Shameless or misfits (Adam has this) discuss audience pleasures.

4 Find out how many have made and uploaded product and how many have been involved in such products – why?

5 Read student notes

6 Make notes on Audience pleasures

1 Why are people going to buy your music magazine?

2 Why are they going to watch your soap trailer?

3 What are they going to get out of these in terms of pleasures? Be specific.

4 Have you had any hits on your soap on YouTube? Any comments?

Audience / genre

Which pleasures do audiences get out of your chosen texts?


Lesson 2


Notes sheet on Narrative and character

HW Class ex watch some agreed programme and survey attitudes and feelings about it

6 Read notes sheet on Narrative and Character

7 Watch episode of (?) and identify narrative stages

1 Who is going to be buying / watching your product / what are they bringing to them?

2 What narrative decisions did you make – think about time / information / codes of action and enigma

3 What kinds of decisions did you take about character in your soap trailer?

Collective identity

Lesson 3

Classwork individually – what kind of things are you going to write in your answers to these (opposite) for your chosen topic? These are the four prompt questions on Media and Collective identity:
  • How do contemporary media represent nations, regions and ethnic/social/collective groups of people in different ways?
  • How does contemporary representation compare to previous time periods? +

  • What are the social implications of different media representations of groups of people?
  1. To what extent is human identity increasingly ‘mediated’?
Lesson 4


Continue above.

‘The modern representation by the media of a particular social group has changed a great deal over the past 100 years.’ Discuss


Monday 26th April

Lessons 1 (SS)


Notes sheet on Stereotyping and countertypes

1 Read the student notes

2 discuss Stereotypes and counter types find examples

1 What examples of stereotypes and counter types have you got in your products? Why did you put them in? Genre / representation

1 What are the representations of your chosen social group?

2 What codes and conventions are used to represent them?


In your text books read p 30-39 on writing about the production. Make sure you can relate the ideas here to

your own products – write your own mini answers


Monday 3rd May

Lessons 4 (SS) +1 no teacher


Notes sheet on postmodernism

Lesson 1 (1-3)



Lesson 2 (4)


Lesson 3 (5-6)

Lesson 4

see *1-5

1 Read notes on postmodernism

2 Discuss the different types involved in post-modernism write examples down

3 Hyper-reality – examples – what is New York like? what do you know of Jade Goody / Tiger Woods / Colonel Khadafi – how info gained?

4 Gavin and Stacey Case Study 1 – give grid with categories to be filled in with examples from the programme.

5 Role play on Marxism. (Footnote 9)

6 Discussion on effect of Hegemonic values on our own lives and values. (Footnote 10)

*1 How / to what extent does/ do your products use postmodernism?

*2 What examples of binary oppositions have you?

*3 What is the role of your chosen institutions in adhering to stereotypes or sanctioning countertypes? Are they slaves to bourgeois ideals? Capitalism?

*4 To what extent are you towing the hegemonic party line with your products (think soap: girl wants boy / teen pregnancy bad…)

*5 Which hegemonic values are you reinforcing are there any which you are challenging?

Media language

1 To what extent do your chosen texts reinforce hegemonic values?

Collective identity HW ESSAY

”The Media does not construct representations of identity merely reflects them.’


Monday 10th May

Lessons 1 (SS)

Anti-hegemonic representations

1 Little Miss Sunshine (Case study 2) opening sequence – do spidergram of hegemonic expectations of older people and little girls now see how different they are in this film.

1 Do you have any anti-hegemonic representations in any of your products?

1 Do any of your chosen texts offer anti-hegemonic representations?

2 What institutions have produced your chosen texts? Why them? What are their hegemonic ideals?

Collective identity HW ESSAY

‘Analyse the ways in which the media represent one group you have studied.’


Monday 17th May

Lessons 4 (SS) +1 no teacher

Hyper realism



Notes sheets on Marxism


Visual Pleasure and Narrative Cinema

Lesson 1 (1)

Lesson 2 Twi (2)

Lesson 3 (3+4)

Lesson 4 Twi (5)

1 Watch episode of Shameless- discussion about hegemonic values (See case study 3)

2 If time role play the two adverts – (footnote 14)

3 Angela Mc Robbie and Marjorie Ferguson then Laura Mulvey’s Male Gaze Theory – use Skins episode see case study 4.

4 Story board or film a woman to show how women are viewed by our society (see footnote 15.)

5 Mind map examples of changes in media due to historical events, social changes or law.

1 Do your texts make use of hyper reality?

2 Did you adhere to the male gaze theory in your use of the camera on your women? How?

3 What kind of contexts affected your products both in their making and in their acceptance?

Collective identity HW 1 Go on the website and look at the resources on Audience and on Narrative.


‘Looking at two media describe the ways in which a particular group of people are collectively represented using specific examples to support your answer.’


Monday 25th May

Lessons 1

Creativity See separate document. Apply creativity theory to your products.


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