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- Short one line summaries of key items appetiser or hooks to engage and retain viewers’ interests.
- On commercial TV process repeated before and after the break, now being copied in BBC’s bulletins half way through.
- News reports begin with a lead of about 25 words.
- TV news is written for people not paying attention so leads must catch and hold attention.
- Lead is written in conversational or narrative style; designed to highlight most dramatic part of the story. Continue reading “Structure of TV News”
