Digital media and production practices

From Television studies by Toby Miller 2003

  • New technologies come about not simply as a response to audience demand but mostly if they have a strong market potential.
  • ‘Production practices’ refers to the unit organisation, division of labour, performance of work and processes of specialisation involved in conceptualising productions [pre-production], shooting the actual scenes [production], and editing, sound mixing, titling and special effects [post-production.] The switch to digital media has affected all three parts but most significant impact on post-prod.
  • There is now dedicated software to help pre-prod planning.
  • Digital video [DV] has replace analogue video but digital cameras require special lighting. Continue reading “Digital media and production practices”