| Week | Theory |
Exercises | How to apply to your coursework evaluation | Key concepts for the exam |
| Introduction | Remember your theoretical evaluation of production will be examined in the form of a question (1a) on one or more of the following:
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But 1b will specifically refer to:
Which of your production pieces best fits each of these e.g. A will suit your music magazine, soap, website and posters; B will better suit the soap trailer; C again music magazine and trailer; D all of them and E all of them |
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| 1 Monday 19th April Lessons 4 (SS) +1 no teacher |
Audience Lesson 1 Notes sheet on Audience. (2 sides) |
1 Research into products 2 Memories 3 Clip of skins or Shameless or misfits (Adam has this) discuss audience pleasures. 4 Find out how many have made and uploaded product and how many have been involved in such products – why? 5 Read student notes 6 Make notes on Audience pleasures |
1 Why are people going to buy your music magazine? 2 Why are they going to watch your soap trailer? 3 What are they going to get out of these in terms of pleasures? Be specific. 4 Have you had any hits on your soap on YouTube? Any comments? |
Audience / genre Which pleasures do audiences get out of your chosen texts? |
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Narrative Lesson 2 Twilight Notes sheet on Narrative and character |
HW Class ex watch some agreed programme and survey attitudes and feelings about it 6 Read notes sheet on Narrative and Character 7 Watch episode of (?) and identify narrative stages |
1 Who is going to be buying / watching your product / what are they bringing to them? 2 What narrative decisions did you make – think about time / information / codes of action and enigma 3 What kinds of decisions did you take about character in your soap trailer? |
Narrative |
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| Collective identity Lesson 3 |
Classwork individually – what kind of things are you going to write in your answers to these (opposite) for your chosen topic? | These are the four prompt questions on Media and Collective identity:
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| Lesson 4 Twilight |
Continue above. | |||
| HW ESSAY ‘The modern representation by the media of a particular social group has changed a great deal over the past 100 years.’ Discuss |
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| 2 Monday 26th April Lessons 1 (SS) |
Character Notes sheet on Stereotyping and countertypes |
1 Read the student notes 2 discuss Stereotypes and counter types find examples |
1 What examples of stereotypes and counter types have you got in your products? Why did you put them in? | Genre / representation 1 What are the representations of your chosen social group? 2 What codes and conventions are used to represent them? |
| HW In your text books read p 30-39 on writing about the production. Make sure you can relate the ideas here to |
your own products – write your own mini answers |
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| 3 Monday 3rd May Lessons 4 (SS) +1 no teacher |
Post-modernism Notes sheet on postmodernism Lesson 1 (1-3) Marxism Hegemony Lesson 2 (4) Twilight Lesson 3 (5-6) Lesson 4 see *1-5 |
1 Read notes on postmodernism 2 Discuss the different types involved in post-modernism write examples down 3 Hyper-reality – examples – what is New York like? what do you know of Jade Goody / Tiger Woods / Colonel Khadafi – how info gained? 4 Gavin and Stacey Case Study 1 – give grid with categories to be filled in with examples from the programme. 5 Role play on Marxism. (Footnote 9) 6 Discussion on effect of Hegemonic values on our own lives and values. (Footnote 10) |
*1 How / to what extent does/ do your products use postmodernism? *2 What examples of binary oppositions have you? *3 What is the role of your chosen institutions in adhering to stereotypes or sanctioning countertypes? Are they slaves to bourgeois ideals? Capitalism? *4 To what extent are you towing the hegemonic party line with your products (think soap: girl wants boy / teen pregnancy bad…) *5 Which hegemonic values are you reinforcing are there any which you are challenging? |
Media language 1 To what extent do your chosen texts reinforce hegemonic values?
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| Collective identity | HW ESSAY ”The Media does not construct representations of identity merely reflects them.’ |
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4 Monday 10th May Lessons 1 (SS) |
Anti-hegemonic representations |
1 Little Miss Sunshine (Case study 2) opening sequence – do spidergram of hegemonic expectations of older people and little girls now see how different they are in this film. |
1 Do you have any anti-hegemonic representations in any of your products? |
1 Do any of your chosen texts offer anti-hegemonic representations? 2 What institutions have produced your chosen texts? Why them? What are their hegemonic ideals? |
| Collective identity | HW ESSAY ‘Analyse the ways in which the media represent one group you have studied.’ |
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| 5 Monday 17th May Lessons 4 (SS) +1 no teacher |
Hyper realism Feminism Context Notes sheets on Marxism Feminism Visual Pleasure and Narrative Cinema Lesson 1 (1) Lesson 2 Twi (2) Lesson 3 (3+4) Lesson 4 Twi (5) |
1 Watch episode of Shameless- discussion about hegemonic values (See case study 3) 2 If time role play the two adverts – (footnote 14) 3 Angela Mc Robbie and Marjorie Ferguson then Laura Mulvey’s Male Gaze Theory – use Skins episode see case study 4. 4 Story board or film a woman to show how women are viewed by our society (see footnote 15.) 5 Mind map examples of changes in media due to historical events, social changes or law. |
1 Do your texts make use of hyper reality? 2 Did you adhere to the male gaze theory in your use of the camera on your women? How? 3 What kind of contexts affected your products both in their making and in their acceptance? |
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| Collective identity | HW 1 Go on the website longroadmedia.com/resources and look at the resources on Audience and on Narrative. 2 ESSAY ‘Looking at two media describe the ways in which a particular group of people are collectively represented using specific examples to support your answer.’ |
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| 6(SS) Monday 25th May Lessons 1 |
Creativity | See separate document. | Apply creativity theory to your products. |